Addie Mae Shop is for anyone who wants comfortable, clean cosmetics that feel as good as they look. Our products are vegan, cruelty-free, and enriched with skincare-forward ingredients, designed to be worn your way, whether that is a natural everyday gloss or layered into a more styled, expressive look. A key focus of the brand is sensory comfort, creating formulas that feel lightweight and wearable, especially for those who are sensitive to the way makeup sits on the skin.

The brand began in 2020 in my bedroom, originally created for myself while finishing creative makeup looks. I loved the final touch of gloss, but always found myself removing it first because it felt uncomfortable, and I wanted to change that. Addie Mae Shop is built from that intention, to make beauty feel better, not distracting. It also connects the designer and the product in a more personal way, bridging cosmetics with visual design and art. In a world of large beauty brands where the creator is often unknown, Addie Mae Shop exists as a space where design and makeup intertwine to form a visual language for self expression.